Why Enroll in SMB Incubator?
Learning courses
Navigate through the different learning courses and perfect your knowledge in Meta advertising.
Live chat support
Got stuck? Get all of your questions answered by Meta advertising expert. Enroll & enjoy the perks of SMB Incubator.
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Advice from experts
Start advertising & get access to 1-on-1 performance sessions with dedicated account manager, join live group Q&A sessions.
About SMB Incubator
We aim to empower businesses to unlock their full advertising potential
SMB Incubator is Free online program dedicated to small & medium businesses learning, guidance and support on Meta advertising, created by Aleph.
We are Meta's Authorized Sales Partner in 7 markets across Europe and 3 markets in Asia. We consult advertisers to support their growth, and drive business results across over 30 markets in Europe and Asia. (NO MENTION OF NUMBERS)​
We believe in equal opportunities for all size businesses. If you’re a business running ads on Meta platforms, we are here to help you to unlock your business potential together.
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Who can apply?
Enroll to SMB Incubator if you are Small or Medium Business, no matter your skills, if you are beginner advertiser or advanced advertiser.
Requirements for business:
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Business has a registered legal entity in the market.
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​Business has advertising activity or plans to start advertising in the near future.
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Legal entity is registered in these countries: Latvia, Nigeria.
How to enroll?
1. Click Enroll Now to apply to the SMB incubator.
2. Fill in application form. Support team will reach out to you within few working days for further details.
3. Receive email invitation from Digital Ad Expert to join SMB Incubator platform.
4. Finish 10 steps advertising guide checklist.
5. Start learning & advertising to get access to support.
Learning courses
Beginner
01
Learn how to use Ads manager. Select the right marketing objective, the correct target audience, ad placement, and ad format when you create an ad.
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02
Know all Business Manager Essentials. If you don’t already have a Business Manager account for your business, learn how you can create one.
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03
Meet Meta Pixel: Measure the effectiveness of your ads by understanding the actions that people take on your website.
Intermediate
01
Learn how Advantage Campaign Budgeting works. Distributing a budget to the highest performing ad sets, advertisers can maximize the total value of their campaign.​
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02
Create custom or lookalike audiences and show ads to people who have already interacted with your business, or maybe they’ve reacted to your Facebook Page posts, purchased products on your website, downloaded your app or visited your shop.
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03
Learn how to set up events and measure the actions you care about, like making a purchase, downloading a file or even watching a specific page of your website.
Advanced
01
Learn how Creative Strategies will work to serve your audiences in the most high–performing creative combinations.
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Use reporting and best measurement practices to see if your ads are helping your brand meet your business goals in real time
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03
Learn all about brand safety.Facebook offers several brand safety controls for preventing your ads from running alongside certain types of content.
Our Clients' success stories
"SMB team helped, inspired, and navigated us to set up campaign according to the special ads category requirements, and shared Meta best practices"
Pranas Stankus, Digital Marketing Manager @Barbora
What do you get?
Learning courses
Begginer, Intermediate, Advanced courses + Digital SMB Certificate.
Live chat support
Operational, technical, ad policy & troubleshooting support.
Advertising support
Live Q& A sessions, 1-on- 1 sessions. Best practises for planning & media buying.
Billing solutions
Local invoices for advertising spend. Credit line or prepayment.
Measurement & Reporting
Assistance with adopting measurement products with business growth metrics.
Education
Insights, webinars & custom trainings for the best advertising practices from Meta experts.
FAQ
How much does it cost?
Our services for our clients are completely FREE OF CHARGE.
Your growth = our growth.
When should I contact you for support?
In order to support you, there must be spending activity under Httpool's created Ad Account or a planned campaign launch.
What's expected from me?
We are looking for businesses that want to grow their business, be willing to work together on advertising strategies & challenges in order to unlock potential for their business and clients.
In what language is the program taught?
This program is offered in English. We look forward to providing the program in more languages in the future.
Why is it important to complete the application process?
It is a requirement to start collaboration and to receive support. Otherwise, we are restricted in our capability to help you.
What certifications will I earn through this course?
The course offers a certification titled Digital Ad Certificate by Aleph.
Team
A big business starts small.
- Richard Branson