Why Enroll in SMB Incubator?
Learning courses
Navigate through the different learning courses and perfect your knowledge in META advertising.
FREE support
Hit a dead end? Get all of your questions answered by a META advertising experts. Enroll & enjoy the perks of SMB Incubator.
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Advice from experts
Start advertising & get access to live community and Q&A sessions.
About SMB Incubator
We aim to empower businesses to unlock their full advertising potential
SMB Incubator is Free online program dedicated to small & medium businesses learning, guidance and support on META advertising, created by Aleph.
We are META Authorized Sales Partner across Europe and Asia. We consult advertisers to support their growth and drive business results across over 30 markets in Europe and Asia.​
We believe in equal opportunities for all size businesses. If you’re a business running ads on META platforms, we are here to help you to unlock your business potential together.
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Who can apply?
Enroll to SMB Incubator if you are Small or Medium Business, no matter your skills, if you are beginner advertiser or advanced advertiser.
Requirements for business:
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Business has a registered legal entity within the market.
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​Business has advertising activity or plans to start advertising in the near future.
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Legal entity is registered in these countries: Nigeria, Latvia and Lithuania.
How to enroll?
1. Click Enroll Now to apply to the SMB incubator.
2. Fill in the application form. Support team will reach out to you in few working days for further details.
3. Receive an email invitation from Digital Ad Expert to join the SMB Incubator platform.
4. Finish the 10 steps advertising guide checklist.
5. Start learning & advertising to get access to support.
Learning courses
Beginner
01
Learn how to use Ads manager. Select the right marketing objective, the correct target audience, ad placement, and ad format when you create an ad.
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02
Know all Business Manager Essentials. If you don’t already have a Business Manager account for your business, learn how you can create one.
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03
Meet Meta Pixel: Measure the effectiveness of your ads by understanding the actions that people take on your website.
Intermediate
01
Learn how Advantage Campaign Budgeting works. By distributing a budget to the highest-performing ad sets, advertisers can maximize the total value of their campaign.​
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02
Create custom or lookalike audiences and show ads to people who have already interacted with your business, or maybe they’ve reacted to your Facebook Page posts, purchased products on your website, downloaded your app, or visited your shop.
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03
Learn how to set up events and measure the actions you care about, like making a purchase, downloading a file, or even watching a specific page of your website.
Advanced
01
Learn how Creative Strategies will work to serve your audiences in the highest–performing creative combinations.
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Use reporting and best measurement practices to see if your ads are helping your brand meet your business goals in real-time
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03
Learn all about brand safety. Facebook offers several brand safety controls for preventing your ads from running alongside certain types of content.
Our Clients' success stories
"SMB team helped, inspired, and navigated us to set up campaign according to the special ads category requirements, and shared Meta best practices"
Pranas Stankus, Digital Marketing Manager @Barbora
What do you get?
Learning courses
Begginer, Intermediate, Advanced courses + Digital SMB Certificate.
Billing solutions
Possibility to get local invoices for advertising spend. Credit line or prepayment.
Live support
Operational, technical, ad policy & troubleshooting support.
Measurement & Reporting
Assistance with adopting measurement products with business growth metrics.
Advertising support
Live Q&A sessions. Best practises for planning & media buying.
Education
Insights, webinars & custom trainings for the best advertising practices from META experts.
FAQ
How much does it cost?
Our services for our clients are completely FREE OF CHARGE.
Your growth = our growth.
When should I contact you for support?
In order to support you, there must be spending activity under Httpool's created Ad Account or a planned campaign launch.
What's expected from me?
We are looking for businesses that want to grow their business and be willing to work together on advertising strategies & challenges in order to unlock potential for their business and clients.
In what language is the program taught?
This program is offered in English. We look forward to providing the program in more languages in the future.
Why is it important to complete the application process?
It is a requirement to start collaboration and to receive support. Otherwise, we are restricted in our capability to help you.
What is the course format?
This course is 100% online, with both on-demand and synchronous meetings. Live sessions will use a cooperation-based learning system. In addition to the course content, users will be asked to complete knowledge checks to review the material.
Team
A big business starts small.
- Richard Branson